Pardot and Google Analytics with Heeet from the AppExchange

Introducing Google Analytics with Heeet: A Solution for Holistic Insights

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Heeet serves as a connector between Salesforce and various channels, including Google Analytics and Google Ads. It goes beyond the limitations of existing connectors, providing detailed first and last touch data into Salesforce and recording essential conversion points in Google Analytics as “goals.”

Heeet’s philosophy is to eliminate guesswork in lead acquisition costs, offering organizations a comprehensive solution for enhanced marketing insights.

Heeet allows marketing teams to: – Sync all their paid campaigns with your Salesforce campaigns. – Track where their digital leads are coming from without cookie – Measure ROI of their investments – Send conversion data to Google Analytics

TRACK ALL TRAFFIC SOURCES IN SALESFORCE – First/Last Click Channels (SEO, SEA, Social, Direct, Other) – First/Last Click UTMS (name, source, keyword) – First/Last Click Landing Urls – Interactions per channels before form completion

Heeet is available on the Salesforce AppExchange. If you need assistance installing and implementing Heeet to track Pardot traffic sources, contact Tectonic today.

Heeet automates all your marketing KPIs in Salesforce by telling you what marketing activities are truly driving revenue, what are your true marketing & sales acquisition costs and how your marketing contents & SEO are influencing acquisition and revenue.

Trully see how each digital channels, campaigns & keywords contribute to your revenue.