Salesforce to Acquire PredictSpring

August 1, 2024in Mulesoft

Salesforce to Acquire PredictSpring, Enhancing Customer 360 Capabilities in Retail

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Salesforce has announced a definitive agreement to acquire cloud-based point-of-sale (PoS) software vendor PredictSpring, aiming to bolster its Customer 360 capabilities and strengthen its foothold in the retail industry.

PredictSpring, headquartered in California, provides PoS systems that enable store associates to engage with shoppers and complete transactions from anywhere in the store using mobile devices. The software also supports store operations, including fulfillment, client profile management, and online ordering for items not immediately available.

“The combined talent, resources, and innovation of Salesforce and PredictSpring will empower brands and retailers to drive frictionless and personalized engagement across all touchpoints,” said Jeff Amann, executive vice president of Salesforce Industries.

PredictSpring, already a Salesforce ecosystem partner integrated with Commerce Cloud and Service Cloud, has been collaborating with Salesforce since 2019 when new tools were added to Commerce Cloud.

Founded in 2013 by Nitin Mangtani, a former product manager at Google, PredictSpring has received investments from Salesforce Ventures, Felicis Ventures, Novel TMT Ventures, and Beanstalk Ventures. The company raised $16 million in a Series B funding round and $11.4 million in a Series A round.

While Salesforce did not disclose the transaction value, it will retain the entire PredictSpring team, consisting of approximately 31 employees. The acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which runs from February to January.

Earlier this year, Salesforce attempted to acquire enterprise data management software provider Informatica, but the talks fell through. Notable past acquisitions by Salesforce include Slack, MuleSoft, Tableau, and Troops.ai.