Salesforce’s Summer 24 release updates are designed to help teams work more efficiently with innovations in data, AI, CRM, and trust. These updates aim to save businesses time and enhance the end-user experience with improved search results, personalized experiences, and more.

Highlights of Salesforce’s Summer 2024 Updates

Activate and Publish a Store Without a Custom Domain

Previously, B2B Commerce Lightning Web Runtime (LWR) required purchasing and configuring a custom CDN domain to log in to the storefront, even for demo purposes. Now, users can activate and view the storefront before setting up a custom domain, saving both time and costs. The custom domain and CDN can be configured when ready to go live.

Include Attachments When Importing Products

Adding attachments to products during import was a manual and time-consuming process. Now, users can include document URLs in the CSV file during product data import, consolidating vital product information and reducing the potential for human error.

Implement Einstein Semantic Search

Highlighted again from the Spring 2024 release, Einstein Semantic Search is crucial for commerce. It improves search relevance, reduces bounce rates, and increases conversion rates by recognizing synonyms, alternate spellings, abbreviations, typos, and more.

Integrate Data Cloud with Enhanced LWR Sites

In the context of walled gardens and cookie deprecation, using owned data is critical for future readiness and better customer experiences. Integrating Data Cloud with enhanced LWR sites allows for the collection of user data, such as profile information and site engagement. This data builds user profiles, creates analytics, suggests personalized recommendations, and enhances site personalization.

See a Summary of a User’s Permissions and Access

Previously, viewing a user’s permissions required multiple clicks and accessing various locations. The new User Access Summary feature displays all permissions directly on the user’s detail page, streamlining the troubleshooting and access management process.

These enhancements in Salesforce’s Summer 2024 release are aimed at improving efficiency, personalization, and user experience, helping businesses to operate smarter and more effectively. Summer 24 Release Updates summarized for you.

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