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Salesforce AI

Salesforce AI

Salesforce AI is the cornerstone of our Einstein 1 Platform, offering reliable and adaptable AI solutions seamlessly integrated into your customer data. With Einstein, you can craft tailored, predictive, and generative AI experiences to address all your business requirements securely. Einstein brings conversational AI to every facet of your operations, from workflows and users to

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Tectonic at a Glance

Why AI Keeps Salesforce Co-Founder Up At Night

Parker Harris holds conflicting views on artificial intelligence (AI). As the co-founder of Salesforce, he has urged the company’s leaders to swiftly integrate AI into their products. However, he grapples with concerns about maintaining the balance between speed and the company’s reputation for delivering high-quality solutions to clients. This dilemma has even led him to

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Salesforce in a Mega-Data Deal with Informatica

Salesforce in a Mega-Data Deal with Informatica

Since Salesforce announced its acquisition of Slack for $27.7B in late 2020, the cloud software mega-giant has paused its acquisition strategy due to factors like rising interest rates, declining revenues, and a laser focus on profitability. However, recent leaks from The Wall Street Journal and other news publications suggest that Salesforce in a Mega-Data Deal

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Salesforce's Get Ready for AI Report

Salesforce’s Get Ready for AI Report

Welcome to the future of business – Get Ready for AI is for analytics and data leaders. The tools for those who are interested in positioning themselves for AI success. From strategy to governance, you’ll learn what’s top-of-mind with other thought leaders, and see what actions you can take to be a more effective leader

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Einstein Copilot - A Valued Team Member

Einstein Copilot – A Valued Team Member

What Can Salesforce Einstein Copilot AI Really Do? Einstein Copilot – A Valued Team Member To find out, let’s virtually attend a live demo of the service March 2024. The short answer to the question is “whatever your business needs,” but with a common caveat in AI demos: beware of hallucinations. Keeping Data SafeLet’s rewind

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Introducing the New Nonprofit Cloud

Technology for a Human-Centric Impact: Introducing the New Nonprofit Cloud

In times of disaster or need, it’s not technology that distributes supplies or ensures access to fundamental rights—it’s people. Nonprofits, whether large or small, work alongside individuals, partner organizations, government agencies, healthcare providers, volunteers, and staff to drive community and planetary improvements. From large-scale disaster responses to community food drives, real change and impact come

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UX Design Trends 2024

UX Design Trends 2024

Navigating Design Trends: AI, Discovery, Accessibility, and Collaboration. Salesforce UX Design Trends 2024. As we reflect on the past year and look ahead, design trends are emerging, signaling a pivotal moment in the intersection of creativity, usability, and AI. For developers, admins, architects, and business leaders, understanding these trends is crucial in shaping the future.

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Salesforce CRM for AI driven transformation

Salesforce CRM Crucial for Transformation Driven by AI

Salesforce recently commission Forrester to wrangle up the state of AI. Overwhelmingly a CRM tool was found to be crucial for transformation driven by artificial intelligence. 89% of those surveyed said AI strategy and capability are top of mind when selecting a CRM partner. Tectonic is pleased to share our thoughts on the crucial role

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Virtual Event Management Plan

Virtual Event Management Plan

Have You Recently Attended an Information-Packed Webinar? Think back to your experience: from how you first learned about the event to its promotion and eventual execution. It might seem like organizing a webinar is straightforward, but… Virtual event management requires meticulous planning, from the initial concept and promotion to post-event tasks. Read on to discover

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steps to embrace ai

Steps to Embrace AI

The world is evolving rapidly, with AI playing a transformative role. Despite concerns about AI’s impact on jobs, it has the potential to empower and simplify our lives. Rather than replacing humans, AI can automate routine tasks, allowing individuals to focus on more creative and value-added work. The future lies in human-AI collaboration, requiring us to prepare for a shift in roles and responsibilities.

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Salesforce Flow

Einstein Flow and Generative AI

By Shannan Hearne, Tectonic Marketing Consultant Based on Nov 2023 Salesforce post from Cesar Castro As part of the ongoing evolution of Salesforce’s Einstein AI, Salesforce provided an update on how Einstein is impacting one of your favorite tools in your Salesforce admin toolkit: Salesforce Flow. Flow, with its numerous powerful capabilities, has been instrumental

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The Promise of AI in Health Outcomes

The Promise of AI in Health Outcomes

As President Biden has highlighted, artificial intelligence (AI) holds tremendous promise and potential peril. This is especially true in healthcare. On October 30, the President underscored his commitment by signing a landmark Executive Order aimed at governing AI development and use to improve health outcomes for Americans while safeguarding their security and privacy. The Biden-Harris

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Salesforce Enhances Einstein 1 Platform with New Vector Database and AI Capabilities

Salesforce Enhances Einstein 1 Platform with New Vector Database and AI Capabilities

Salesforce (NYSE: CRM) has announced major updates to its Einstein 1 Platform, introducing the Data Cloud Vector Database and Einstein Copilot Search. These new features aim to power AI, analytics, and automation by integrating business data with large language models (LLMs) across the Einstein 1 Platform. Salesforce Enhances Einstein 1 Platform with New Vector Database

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Salesforce Einstein 1 Platform

Salesforce Einstein 1 Platform

Salesforce unveils the groundbreaking Einstein 1 Platform, a transformative force in enterprise AI designed to enhance productivity and cultivate trusted customer experiences by seamlessly integrating data, AI, and CRM. This advanced platform meets the demands of a new AI era, adeptly managing extensive disconnected data, offering flexibility in AI model selection, and seamlessly integrating with

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