Transforming Fundraising for Nonprofits

Tectonic’s Expertise in Salesforce Nonprofit Cloud: Transforming Fundraising for Nonprofits

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Salesforce’s Nonprofit Cloud (NPC) is revolutionizing how organizations manage their fundraising, offering tools specifically designed to meet the unique needs of the nonprofit sector. A standout feature of Nonprofit Cloud is its comprehensive fundraising functionality, which goes beyond simple transaction management to support the entire lifecycle of donor engagement. Central to understanding this functionality is the “three P’s” concept—Pursuit, Promise, and Payment. These three stages enable nonprofits to effectively track and manage donor relationships and contributions.

Pursuit: Tracking the Opportunity

The first “P” in Salesforce’s Nonprofit Cloud Fundraising process is Pursuit. This refers to the opportunity record, where the organization is actively seeking donations but no financial transaction has occurred yet. For example, a nonprofit might be pursuing a major donation of $500,000 from a corporate sponsor. At this stage, fundraisers track their progress through various phases of the opportunity, whether they win or lose the donation bid. The focus here is on relationship-building and securing commitments rather than managing financial transactions. This early-stage tracking lays the foundation for a more organized approach as the process advances.

Promise: Earninging the Commitment

Once a donor—whether an individual or a corporation—has committed to contributing, the Promise phase begins. Here, the Opportunity record transforms into a Gift Commitment in Salesforce. For instance, when the company officially pledges the $500,000 donation, this formalizes their promise. The Gift Commitment record is dynamic and can be modified over time to reflect changes, such as adjusting the amount to $400,000 or setting up recurring donations. This flexibility enables nonprofits to track pledges over time and maintain accurate records of what has been promised versus what has been received. Financial teams especially benefit from this capability, as it aids in reporting and financial planning.

Payment: Completing the Financial Act

The final “P” is Payment, capturing the financial transaction. This is where the Gift Transaction record comes into play, reflecting the completion of the financial act. For example, once the company has paid $250,000 of the promised $400,000, the Payment record updates to reflect this. Payment records can either stand alone for one-time donations or be linked to Gift Commitments or a Gift Commitment Schedule for installment payments or recurring donations. This structure gives nonprofits the flexibility to track all stages of financial fulfillment and adjust their fundraising strategies accordingly.

Leveraging the Three P’s for Success

The Pursuit, Promise, and Payment framework provides nonprofits with a clear, structured approach to managing the entire donor lifecycle. This system also eases the transition from Salesforce’s legacy Nonprofit Success Pack (NPSP) to the new Nonprofit Cloud framework. By effectively tracking donation pursuits, managing gift commitments, and documenting payments, nonprofits can maintain a comprehensive, real-time view of their fundraising efforts. This streamlined process not only improves data management but also enhances transparency, fostering trust with donors.

The Future of Fundraising with Salesforce Nonprofit Cloud

Salesforce’s Nonprofit Cloud Fundraising functionality, anchored by the three P’s, represents a significant evolution in nonprofit technology. By offering tools that manage every stage of donor engagement—from pursuit to payment—Salesforce empowers nonprofits to maximize their fundraising potential. Organizations can cultivate stronger donor relationships, track commitments more accurately, and ensure financial transactions are completed and documented efficiently. This holistic approach enables nonprofits to make informed decisions, boost donor trust, and drive their missions forward.

Want to learn more about how Tectonic can help streamline donation processes, track total payments, maintain a full 360° history of the donation cycle, and create funder-worthy visualizations? Contact us at [email protected].