Large children’s hospital needs a usable data model and enhanced security to deliver excellent patient outcomes. Healthcare Health Cloud Marketing Cloud Large Childrens Hospital.
Industry: Healthcare
Client is a large children’s hospital with pediatric healthcare offering acute care.
Problem:
- Required assistance to implement requisite configuration updates to establish a usable data model for data segmentation that supports best practices utilization of Salesforce Marketing Cloud features including Contact Builder, Email Studio and Journey Builder.
- Needed enhanced security to better protect patient health data in Salesforce Health Cloud
Implemented :
Our solution?
- Configuration of Contact Builder data relationship used in Journey Builder
- Consolidated data used in segmentation into a master table
- Assisted with getting web forms to send data into Marketing Cloud
- Technical implementation of 6 Journey, included email and SMS channels
- Examples: Welcome, New Patient, Monthly Newsletters, Birthday, Health Diagnostics, Re-Engagement, etc…
Results:
- Determined what client should incorporate for a data model with standard and custom Salesforce objects and fields in Health Cloud to allow Marketing Cloud to drive patient marketing and communication.
- Enhanced segmentation & multi-channel fundraising capabilities
- Implemented Salesforce Shield™ in Health Cloud in order to protect sensitive patient & related person data
In order to improve operations, provide physician-facing services, and move data—including PHI and PII—to the cloud, we have assisted healthcare providers in overcoming these obstacles.
Salesforce offers all-inclusive solutions specifically designed to meet the demands of payers (insurance companies) and providers (healthcare organizations). Better health outcomes, more operational effectiveness, and increased patient engagement are the goals of these solutions.
Salesforce solutions for the health and life sciences are tailored to the particular requirements of the medical industry.
Salesforce offers digital transformation technology for health and life sciences industries.
If you are considering a Salesforce healthcare implementation, contact Tectonic today.
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