Postman assets Salesforce: The Postman API Platform empowers users to generate a diverse array of resources for building and utilizing APIs. These include: These Postman resources, along with users, permissions, and Flows, can be managed manually through the Postman desktop or web app. Alternatively, users can leverage the Postman API to programmatically handle these resources,
Financial services marketers operating in a Business to Business environment are adopting a proactive approach to address key business challenges and drive growth. These challenges encompass complex data management, cumbersome legacy systems, limitations in email platforms, budget constraints, technical debt, and limited flexibility due to stringent industry regulations. In addition to overcoming these challenges, financial
Enhance Your Marketing Cloud Presence with BrandBuilder-Salesforce Marketing Cloud Brand Builder BrandBuilder in Marketing Cloud empowers you to personalize your account’s color scheme to align with your company’s logo colors. This enhancement ensures a unified brand experience for both users and subscribers across various platforms, including: To start using BrandBuilder: Creating a new brand in
Here are some helpful acronyms to understand what is referred to when discussing Salesforce and Commerce. Acronym Meaning Definition AOV Average Order Value You may come across this term in the context of Commerce Cloud. For example, Goals-Based Commerce is designed to improve margins or to increase average order value (AOV). In Commerce Cloud this
Engagement History reporting (Pardot Email Reporting) offers the opportunity to create Salesforce reports using Pardot marketing asset performance data. The following details a guide on creating a Pardot Email report within Salesforce, providing an overview of list emails and automated emails’ performance. A custom report type called “Engagement Metrics on Emails” is created in Salesforce
B2B Marketing Analytics (B2BMA) datasets comprise source data that has been formatted and optimized by the B2B Marketing Analytics app to enable interactive exploration. While B2BMA offers pre-built datasets and dashboards as a solid starting point, there may arise a need to enrich the narrative by incorporating additional data from Salesforce, Account Engagement, or third-party
While Journey Builder guides your customers’ journey, Salesforce Marketing Cloud Email Studio empowers you with the tools needed to craft the email content for your campaigns and journeys. Featuring robust functionalities, Email Studio facilitates the creation of polished emails, offering customizable elements, scripting languages, and personalized real-time content. With Salesforce Marketing Cloud Email Studio, you
A JSON wrapper class is a custom class in Salesforce that wraps or encapsulates standard or custom objects, along with other data types like strings, integers, or even other custom classes.
Setting Up Einstein Relationship Insights: Configure ERI Insights to empower your sales team in managing relationships among individuals, companies, and their interactions. Follow these steps for enabling and configuring: Enabling Einstein Relationship Insights: To enable ERI, follow these steps: Understanding Einstein Relationship Insights (ERI): ERI, serves as an AI-powered research assistant, enhancing sales processes. ERI
What is a Salesforce Quickstart? Salesforce Quickstarts are great for individual departments or small sales & customer service teams who want to get the most out of their Salesforce investment from day one. Tectonic refers to these as Salesforce Implementation Solutions. Small to medium-sized businesses who are looking for quick deployment and want to get
