Salesforce Genie announced this year is an innovative data platform recently unveiled at Dreamforce 2022, heralding the world’s first real-time CRM. Genie is the driving force behind Salesforce’s entire Customer 360 platform, delivering hyper-scale, real-time data capabilities. With Genie, any business can harness the power of data to create magical customer experiences, offering seamless, personalized
Salesforce Data Cloud, formerly known as Salesforce CDP, has rapidly become Salesforce’s fastest-growing, organically-developed product. To understand the vision for Data Cloud, it’s essential to understand the foundational capabilities of CDPs. Salesforce CDP, now part of Data Cloud, has been delivering the following: Customer Disparate Data Consider the typical customer, leaving a robust data trail
Efficiently manage and safeguard your data by categorizing it based on brand, department, and region, enabling distinct business processes. Elevate customer interactions through personalized engagement. Facilitated by a comprehensive, unified customer view accessible to your team. Unified Profiles in Salesforce Data Cloud. In the realm of Data Cloud (formerly Salesforce Genie), a data space serves
Analytics Studio Salesforce provides the foundational tool for building CRM Analytics assets—the lenses and dashboards that make up Analytics apps. Use Analytics Studio to explore your data and build lenses and dashboards with data visualizations that give you the insights to help you run your business. Store everything in apps— the containers of assets that
Are you looking to take your advertising and marketing campaigns to new heights? Look no further than Salesforce Advertising Studio. In this insight, we will provide an overview of Salesforce Advertising Studio and its crucial role in driving successful advertising and marketing endeavors. Engage prospects across every channel. Connect third-party webinar, survey, and SMS apps
In the current business environment, customer and prospect data serve as the driving force in most everything we do, emphasizing the importance of analyzing, understanding, and acting on accurate data for informed decision-making. Business Intelligence (BI) tools like Datorama and Tableau play an important role in facilitating these processes. This insight conducts a comparative analysis
What is Marketing Cloud Intelligence? Salesforce’s Marketing Cloud Intelligence, formerly known as Datorama, is an analytics tool designed to integrate and visualize marketing performance data across various platforms. It caters to analytically driven marketers and seasoned analysts, providing an easy-to-use interface while offering connections to traditional BI tools like Tableau. Marketing efforts generate extensive data
Unlocking the Power of Salesforce Marketing Cloud with Dataorama-Employ Marketing Cloud Data with Datorama (now Salesforce Marketing Cloud Intelligence) In the realm of modern marketing, success hinges on data-driven insights rather than creative chaos. Salesforce Marketing Cloud’s Dataorama tackles the challenges associated with marketing data, offering a robust platform to store, visualize, and leverage data
What is Datorama Salesforce? Datorama is a channel and partner agnostic platform that can help marketing organizations in 6 specific ways: Build a single source of all data, at enterprise scale — augmented with Data Lake and CDP. What is the purpose of Datorama Salesforce? Datorama takes all your raw marketing data and connects and
Datorama serves as an all-in-one platform for monitoring and managing marketing data, investments, and key performance indicators (KPIs). As a Software as a Service (SaaS) data platform, Datorama facilitates the onboarding and visualization of marketing data from various sources, including ad servers, search, social, DSPs, POS, and CRM. Key features of this marketing suite include:
