Next Gen Commerce Cloud

Salesforce has launched the next generation of Commerce Cloud, delivering a unified platform that connects B2C, DTC, and B2B commerce, along with Order Management, Payments, and more, to drive seamless customer experiences and revenue growth. With these innovations, businesses can scale across digital and physical channels while leveraging trusted AI and enterprise-wide data for smarter operations. Next Gen Commerce Cloud.

Key features include Autonomous Agentforce Agents, which enhance commerce for merchants, buyers, and shoppers by automating tasks such as product recommendations and order tracking. Companies like MillerKnoll have seen success by using Commerce Cloud’s innovations to scale their workforce and drive revenue across multiple channels.

New Agentforce Agents for Commerce — Merchant, Buyer, and Personal Shopper — autonomously manage tasks and improve the customer journey. They handle tasks without human intervention, such as product recommendations or order lookups, drawing insights from rich data sources like customer interactions, inventory, orders, and reviews. By tapping into unified data, these agents augment employees, offering tailored experiences and increasing efficiency, while strictly adhering to privacy and security standards.

Salesforce’s Commerce Cloud now natively integrates every part of the commerce journey, helping businesses break down data silos and offer consistent, personalized interactions. As Michael Affronti, SVP and GM of Commerce Cloud, highlights: “Unified commerce is the future, breaking down silos to deliver seamless experiences across all channels.”

Key new features and functionalities include:

In-store Inventory Planning: Provides real-time stock insights and recommendations, improving inventory management.
Amazon “Buy with Prime” integration: Leverages Amazon’s fulfillment network for fast, reliable delivery and easy returns, while maintaining control over storefronts.
Seamless D2C Consumer Experiences: Enhances B2C and B2B sites with responsive templates and optimized components for direct-to-consumer engagement.
Salesforce Checkout Enhancements: Speeds up transactions with one-click checkout and integrated payment services.
Expanded Payment Options: Adds integrations with Amazon Pay and Stripe’s Link, alongside existing methods like PayPal, Apple Pay, and Google Pay.

With these advancements, Commerce Cloud empowers businesses to create seamless, AI-powered experiences that drive customer loyalty, operational efficiency, and revenue growth across every touchpoint.