Salesforce Launches Agentforce 3

Salesforce Launches Agentforce 3: The Next Evolution of Enterprise AI Agents

Transforming Businesses with AI-Powered Digital Workforces

Salesforce has unveiled Agentforce 3, a major upgrade to its AI agent platform designed to help enterprises build, optimize, and scale hybrid workforces combining AI agents and human employees.

At the heart of the update is Agentforce Studio, a centralized hub where businesses can:
✔ Design AI agents for specific tasks
✔ Test interactions in real-world scenarios
✔ Optimize performance with advanced analytics

“We’ve moved past just deploying AI—now we’re refining it,” says Jayesh Govindarajan, Salesforce’s EVP of AI & Engineering.

Solving the “Step Two” Problem: Making AI Agents Smarter & More Reliable

While 3,000+ businesses are already building AI agents on Salesforce, a critical challenge emerged: How do you maintain and improve AI performance after deployment?

Key Upgrades in Agentforce 3

🔹 Real-Time Observability – Track AI and human interactions via Agentforce Command Center
🔹 Web Search & Citations – AI agents can now pull external data (with source transparency)
🔹 Pre-Built Industry Tools – Accelerate deployment with 100+ ready-made AI actions
🔹 Multi-LLM Support – Choose between OpenAI, Anthropic’s Claude, or Google Gemini
🔹 Regulatory Compliance – FedRAMP High Authorization enables public sector use

Real-World Impact: AI Agents in Action

1. OpenTable

70% of restaurant reservations now involve AI agents
AI handles routine bookings while escalating complex requests to humans

2. 1-800Accountant

Resolved 70% of admin chats autonomously during tax season
“We’re now scaling AI support weekly with confidence,” says CTO Ryan Teeples

3. UChicago Medicine

AI automates routine patient inquiries, freeing staff for complex cases
“This lets our care teams focus on sensitive, high-need interactions,” says SVP Tyler Bauer

Pricing & Global Expansion

New subscription pricing (6% increase for Enterprise/Unlimited editions, effective August 1)
Pay-per-action model ($0.10 per AI task vs. previous $2/conversation)
Now available in Canada, UK, India, Japan, and Brazil with multi-language support

The Future of AI at Work

“Agentforce isn’t just automation—it’s a digital labor platform,” says Adam Evans, Salesforce’s AI lead.

With open standards (MCP, A2A) and 20+ partner integrations (Stripe, Box, Atlassian), businesses can:
✔ Scale AI without custom code
✔ Maintain full governance
✔ Continuously optimize performance

The bottom line? AI agents are no longer experimental—they’re essential workforce multipliers. Companies that master them will outpace competitors in efficiency and customer experience.

“With Agentforce, we’re gaining a holistic view of operations—enabling smarter decisions across every market.”
—Athina Kanioura, Chief Strategy Officer, PepsiCo

Next step for businesses? Start small, measure rigorously, and scale fast. The AI agent revolution is here.