Salesforce Loyalty Management Explained

In January 2021, Salesforce unveiled Loyalty Management, aiming to assist businesses in actively engaging and rewarding their customers. Employing a user-friendly interface without the need for coding, the platform empowers businesses to construct scalable loyalty programs. This flexibility extends to the creation of diverse programs, such as tiered memberships or points-per-purchase.

Loyalty Management is adaptable, allowing configuration to seamlessly integrate with Experience Cloud for customer sign-ups and Marketing Cloud for content delivery.

With Loyalty Management as an end-to-end solution that helps you create intelligent, personalized engagements that increase customer loyalty. Loyalty Management is versatile and can cater to B2B and B2C business needs in any industry. With the Loyalty Management app, create and set up loyalty programs. Loyalty Management lets you configure programs that fit the exact needs of your business and your customers. “Businesses in every industry are tasked with reimagining their loyalty strategies and Salesforce is equipped to help them with a flexible platform that helps them create unique programs.

Loyalty Management, built on the Salesforce platform, helps organizations deliver innovative programs for customer recognition, reward, and retention.

Nurture relationships and create lasting loyalty on the world’s #1 CRM.

With Loyalty Management, your business can engage with customers in meaningful ways — bringing value to their experience and to your business.

Leverage Customer 360 to deliver unique experiences with Salesforce customer loyalty.

Generate a single source of truth for members that enables personalization at scale and weaves loyalty throughout the customer experience.

Make loyalty a business strategy informed by the power of Salesforce Customer 360

Get a unified view of your program members to engage them with relevant and personalized experiences

Make loyalty more than a program and bring it into every touch point in the customer or partner journey

Deliver more dynamic and personal loyalty experiences for customers by removing silos and connecting member data across multiple systems. Create a consistent customer reward program experience — rewarding them for their engagement and their loyalty across every interaction and touch point they have with your business.