Advanced Edition of Marketing Cloud
Salesforce continues to innovate and grow, enabling Trailblazers to scale efficiently and achieve their goals. The Winter ’25 Release offers time-saving features, enhanced analytics, and tools designed to optimize resources. Here’s a comprehensive look at the latest updates:

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Analytics Enhancements

Streamlined Reporting and Insights

1. Unified Analytics Experiences: Export CRM Analytics data from lenses or widgets built on Data Cloud objects.
2. Lightning Reports and Dashboards: Use Einstein for report formulas and create custom report types effortlessly with the enhanced beta version.
3. Data Cloud Dashboards: Generate insights faster with calculated insights, smart totals, and beta features for reviewing date field values.
4. CRM Analytics Enhancements:
   • Optimize dashboard usability with builder updates.
   • Secure data connections via Virtual Private Connections for Snowflake.
   • Access the new Connect API Postman collection for asset inspection and query execution.
5. Einstein Discovery: Shift focus to native Einstein models with the retirement of externally built ones.
6. Tableau: Deliver actionable insights with easy-to-use enterprise-grade analytics. Embed visualizations directly into workflows on Lightning pages.

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Marketing Cloud Intelligence

Optimize Campaign Performance

• Connect, harmonize, and visualize marketing data to uncover real-time insights and act on them seamlessly.
• Enhance accessibility with performance updates and expanded conditional formatting options for Lightning records.

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Permissions and List View Enhancements

• Simplified User Access Summary and Object Access Summary views make managing permissions more intuitive.
• Improved List View Performance: Faster rendering with Lightning Web Components (LWC), multi-column sorting, and API modules for programmatic updates.

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Dynamic and Responsive Interfaces

1. Lightning App Builder Updates:
   • Introduce the Dynamic Highlights Panel for quick access to key record details.
   • Customize field appearances on record pages to highlight critical information.
2. Agentforce Sales Coach: Embed personalized sales coaching tools directly into Opportunity pages.

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Enhanced Data Cloud Capabilities

Unify and Leverage Data Across Customer 360

1. Data Graph Management Updates: Draft, filter, and roll up data for efficient operations.
2. Hybrid Search (GA): Combine vector and keyword search for highly relevant results with configurable ranking factors.
3. Data Cloud One: Power multiple Salesforce orgs with a centralized Data Cloud for seamless data sharing and AI integration.
4. Expanded Identity Resolution: Enable cross-object matching for profiles across datasets.
5. Enhanced Activation Tools:
   • Activate all subsegments in waterfall segments to a single data extension.
   • Prioritize audiences and set limits for campaign activations (Pilot).

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Improved Integrations and Connectivity

1. Amazon Kinesis Integration: Deploy connectors and streams using data kits for seamless scaling.
2. Lakehouse Federation: Federate queries between Data Cloud and Databricks without migration.
3. ZoomInfo Connector: Automatically enrich Salesforce records with updated company data.
4. Private AWS Integrations: Strengthen security with PrivateLink support for Data Cloud connections.

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Generative and Predictive AI Features

Einstein Platform Upgrades

1. Einstein Data Prism: Enrich Data Cloud schemas with semantic descriptions for optimized segmentation.
2. Einstein Personalization: Deliver tailored experiences across Marketing Cloud Growth and Customer 360 applications.
3. Expanded Einstein Studio: Integrate external foundation models via Open Connectors for advanced AI applications.

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Marketing Cloud Enhancements

1. Marketing Cloud Personalization: Interaction Studio is now rebranded, offering unified and updated experiences.
2. Account Engagement Updates:
   • Sync Salesforce CMS with marketing forms for better tracking.
   • Merge duplicate prospects to maintain database integrity.

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Streamlined Setup and Management

1. Simplified Data Cloud Setup: Guided configurations make onboarding and setup easier for admins.
2. Data Cloud Sandbox Features: Safely test configurations and track real-time credit consumption with Digital Wallet.

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Unlocking the Power of Winter ’25
From revolutionizing multi-org architecture to integrating advanced AI and streamlining campaign management, Salesforce Winter ’25 helps marketers achieve unprecedented levels of growth, personalization, and operational efficiency. Explore these updates today to transform your business with data-driven decisions and cutting-edge technology!

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