Salesforce Data Cloud: The Intelligent Data Platform for Customer-Centric Growth

Break Down Data Silos with a Unified Customer View

Salesforce Data Cloud transforms how businesses leverage data by creating a single, actionable customer profile that spans all touchpoints and systems. Unlike traditional solutions that leave data trapped in silos, Data Cloud:

• Unifies customer data from CRM systems, data lakes, IoT devices, emails, and unstructured documents
• Harmonizes disparate data into standardized models for instant usability
• Activates insights across Sales, Service, Marketing, and AI applications
• Personalizes engagement at scale with real-time intelligence

*”Formula 1 achieved 88% fan satisfaction by using Data Cloud to deliver hyper-personalized experiences based on location, content preferences, and favorite drivers—all in near real-time.”*

Beyond CDP: The Enterprise Data Platform for Every Team

Feature	Traditional CDP	Salesforce Data Cloud
Scope	Marketing-only	Enterprise-wide
Integration	Limited connectors	360° data unification
AI Capabilities	Basic segmentation	Trusted AI/ML models
Activation	Campaign-focused	Cross-departmental workflows
User Accessibility	Technical users	Low-code/no-code tools

Air India leveraged Data Cloud + Einstein AI to:
✔ Reduce case resolution times
✔ Deliver personalized travel recommendations
✔ Achieve faster customer service through AI-powered insights

Three Breakthrough Capabilities

1. Universal Data Connectivity

• Pre-built connectors for AWS, Snowflake, Databricks, and Google BigQuery
• Zero-copy architecture preserves existing data investments
• Ingest structured and unstructured data (PDFs, emails, IoT streams)

2. Intelligent Data Harmonization

• Automatic mapping to Salesforce’s metadata framework
• Point-and-click data transformation
• Pre-configured industry data bundles (Financial Services, Healthcare, Retail)

3. Frictionless Data Activation

• Power automations with Salesforce Flow
• Drive AI recommendations with Prompt Builder
• Embed insights in Sales Cloud, Service Cloud, and custom apps

“Turtle Bay Resorts uses Data Cloud to segment guests and power Agentforce Assistant—delivering tailored activity recommendations that increased upsell opportunities by 32%.”

Built for Security & Ethical AI

Salesforce Data Cloud incorporates:

• Granular consent management for global compliance (GDPR, CCPA)
• Policy automation to enforce data ethics standards
• Office of Ethical and Humane Use governance protocols
• Zero-copy architecture that minimizes data movement risks

The Business Impact of Unified Data

Companies using Data Cloud achieve:

For Customers
✓ 360° personalization across all channels
✓ Predictive “next best action” experiences
✓ Consistent service from sales to support

For Teams
✓ 65% faster decision-making with unified insights
✓ 40% reduction in IT dependencies through low-code tools
✓ 3x more productive AI deployments

For Leadership
✓ Real-time visibility into customer journeys
✓ Higher ROI from existing data investments
✓ Future-proof architecture for AI innovation

Next Steps: From Data Chaos to Customer Magic

1. Discover how Data Cloud can unify your CRM with enterprise data systems
2. Design a roadmap for activating insights across teams
3. Deploy AI-powered workflows that anticipate customer needs

“87% of customers say personalized experiences influence their loyalty—yet most companies use less than 20% of their available data.”

Ready to turn data into your competitive advantage? Contact our experts to start your Data Cloud journey.

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