Unlock Real-Time Insights with AWS IoT and Salesforce Industry Clouds

This guide explains how to gather, process, and distribute data from connected vehicles and industrial assets—such as manufacturing equipment or utility meters—into Salesforce Industry Cloud solutions using Amazon Web Services (AWS).

Key AWS IoT Services for Data Collection

• AWS IoT FleetWise: Efficiently collect and organize vehicle data in the cloud.
• AWS IoT SiteWise: Simplify data collection, storage, and monitoring from industrial equipment.
• AWS IoT Core: Securely connect devices to the cloud and route data to Salesforce.

By leveraging these services, businesses can integrate telemetry data into:

• Salesforce Automotive Cloud
• Salesforce Manufacturing Cloud
• Salesforce Energy and Utilities Cloud

Why This Integration Matters

Strong customer relationships rely on real-time insights. Automakers, manufacturers, and utility providers can enhance customer interactions by unifying telemetry data with CRM workflows—enabling smarter marketing, sales, and service decisions.

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Prerequisites

To integrate AWS IoT with Salesforce, you’ll need:

AWS Services

• AWS IoT Core: Manage device fleets with MQTT messaging and Rules Engine (to filter, transform, and route data).
• AWS IoT FleetWise: Optimize vehicle data collection for quality and performance insights.
• AWS IoT SiteWise: Monitor industrial equipment data at scale.

Salesforce Requirements

• A valid license for:
  • Salesforce Automotive Cloud
  • Salesforce Manufacturing Cloud
  • Salesforce Energy & Utilities Cloud
• Connected Vehicle/Asset Services Entitlement (for telemetry data).
• A Salesforce Connected App (for OAuth/SAML authentication).

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Use Cases

1. Predictive Maintenance with AWS & Salesforce

• AWS IoT FleetWise/SiteWise captures sensor data (fault codes, performance metrics).
• AWS IoT Core processes data in near real-time.
• Salesforce triggers automated service workflows (e.g., scheduling repairs before failures occur).

2. In-Car Notifications

• Send real-time alerts (service reminders, software updates) directly to drivers via Connected Vehicle APIs.

3. On-Demand Vehicle/Asset Health Insights

• Service agents access live diagnostics (odometer, tire pressure, battery levels) via Salesforce Flexcards.

4. Data-Driven Customer Engagement

• Salesforce Data Cloud unifies vehicle, customer, and event data for personalized marketing.
• AWS SageMaker enables predictive analytics (e.g., detecting usage trends for proactive offers).

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Solution Architecture

Data Flow Overview

1. Edge Devices:
   • Vehicles: Onboard Telematics Control Units (TCUs) or plug-in dongles.
   • Industrial Assets: Smart sensors or utility meters.
   • Data is filtered and sent via AWS IoT Core/FleetWise/SiteWise.
2. AWS Cloud Processing:
   • Amazon Timestream stores time-series data (e.g., fault logs).
   • Amazon S3 archives large datasets for analytics.
3. Middleware Integration:
   • MuleSoft or Amazon EventBridge routes data to Salesforce.
4. Salesforce Actionable Event Orchestration:
   • Authenticates data via Connected Apps.
   • Triggers automated workflows (e.g., case creation, technician dispatch).

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Implementation Steps

1. Set Up AWS IoT Rules

• Configure Rules Engine to route data to Salesforce via MQTT topics.

2. Configure Salesforce Event Handling

• Create a Connected App for secure API access.
• Define Event Context (JSON payload mapping).
• Set Up Actionable Event Orchestration:
  • Define event types (e.g., “Engine Fault”).
  • Configure Run Procedures to trigger CRM actions.

3. Enable Real-Time Analytics

• Use AWS SageMaker for predictive models (e.g., failure forecasting).
• Sync insights to Salesforce Data Cloud for enriched customer profiles.

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Conclusion

By integrating AWS IoT with Salesforce Industry Clouds, businesses can:
✔ Improve operational efficiency with predictive maintenance.
✔ Enhance customer experiences through real-time alerts and diagnostics.
✔ Drive data-driven decisions with unified analytics.

Next Steps:

• Explore AWS IoT Documentation
• Learn more about Salesforce Industry Clouds

Empower your teams with real-time IoT insights—start building today!