Data Governance for the AI Enterprise

Salesforce Introduces Data Governance for the AI Enterprise

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Salesforce this month unveiled Data Governance for the AI Enterprise, a comprehensive suite of tools designed to help IT teams navigate the growing regulatory landscape surrounding generative AI.

Why it matters: As governments worldwide work to implement stricter rules governing the use of AI, like the EU’s AI Act, data governance has become a top priority for businesses. According to Salesforce research, ensuring robust data security and governance is now the leading concern for Chief Data Officers.

Cloud Data Security & Privacy Solutions
Explore the new suite:

How Salesforce’s Data Governance for the AI Enterprise Can Help: Salesforce’s latest solution is designed to help companies proactively address both current and future regulations. Built on the Salesforce platform and integrated with Data Cloud, the suite offers advanced data management, enhanced security, and privacy features:

Advanced Data Management: New tools like Salesforce Archive allow customers to store large volumes of inactive data at scale, while enhanced Salesforce Backup capabilities provide quick recovery in case of data corruption or loss. Additionally, Salesforce Out of Region Disaster Recovery offers extra protection during business disruptions.
Enhanced Data Security: Database Encryption, a feature of Salesforce Shield, enables customers to encrypt fields directly at the database level. With Event Monitoring: Event Log Objects, user activity can be tracked with greater speed and flexibility, while Custom Metrics in Salesforce Security Center allows organizations to monitor KPIs that are most relevant to their security needs.
Increased Data Privacy: IT teams can now de-identify sensitive data on a larger scale using Data Mask, ensuring individual privacy is safeguarded. For companies using Data Cloud, sensitive data can be encrypted with Platform Encryption, and preferences can be managed using Privacy Center: Preference Manager. Businesses can also store customer data on Hyperforce to maintain compliance with privacy regulations.

Salesforce’s perspective:
“Data governance is a top priority for every organization deploying AI, especially given the complexity of the regulatory landscape,” said Alice Steinglass, EVP and GM for Salesforce Platform. “Our Data Governance for the AI Enterprise suite equips businesses to tackle these challenges.”

Customer success story:
“Data encryption is essential to our data governance strategy,” said James Ferguson, Principal Security Architect at AWS. “With Salesforce’s flexible encryption solutions, we can maintain top-tier security while delivering innovative customer experiences.”

Availability:

Salesforce Archive – Generally available November 2024
Hyperforce Disaster RecoverySalesforce Hyperforce Disaster Recovery – Available now in the U.S.
Event Monitoring: Event Log Objects – In beta now, GA spring 2025
Platform Encryption: Database Encryption – GA December 2024, full rollout spring 2025
Security Center: Custom Metrics – GA October 2024
Salesforce Backup Enhancements – GA October 2024
Privacy Center Enhancements – GA November 2024, full rollout spring 2025
Data Mask Enhancements – Available now