Marketing Cloud, natively built on trusted AI + Data + CRM, enables you to make every moment count across the entire customer relationship.

Introducing Matketing Cloud – Make every moment count with AI + Data + CRM

• Fuel creativity with data-driven answers
• Unlock efficiency with AI-powered camaigns
• Redifine the limits of personalization at scale

Customers who implement marketing cloud see a 3X increase in ROI!

Ask yur trusted first-party data any question about your customers, past conent, future campaigns, ROI, you name it and get an answer instantly.

Save countless hours on everything from writing campaign briefs, to creating segments and content, to optimizing performance, with AI infused across the entire campaign lifecycle.

And actually scale 1:1 personalization with the combination of AI-powered content creation and recommendations based on real-time customer profiles.

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Salesforce Marketing Cloud offers a comprehensive platform for managing customer journeys, automating marketing campaigns, and engaging customers across multiple channels, including email, mobile, social media, and web. Key highlights include data management, personalization, analytics, and integration with other Salesforce products.

Highlights:

1. Customer Journey Management:

• Journey Builder:A visual tool to map out and manage customer journeys across various channels, enabling personalized experiences at every touchpoint. 
• Triggered Messaging:Send personalized messages based on customer actions and events, ensuring timely and relevant engagement. 
• Automation:Automate repetitive tasks and workflows, freeing up marketers to focus on strategic initiatives. 

2. Multichannel Marketing:

• Email Marketing:Create and send targeted and personalized emails with features like dynamic content, A/B testing, and segmentation. 
• Mobile Marketing:Reach customers through SMS, MMS, push notifications, and in-app messaging. 
• Social Media Marketing:Engage with customers on social media platforms, listen to conversations, and run targeted advertising campaigns. 
• Web Marketing:Personalize website content and track customer behavior to optimize the user experience. 

3. Data Management and Personalization:

• Customer Data Platform:Collect, organize, and analyze customer data from various sources to create a unified view of the customer. 
• Segmentation:Segment customers based on demographics, behavior, and preferences to deliver targeted and relevant messages. 
• Personalization:Leverage customer data to personalize messages and experiences across all channels. 

4. Analytics and Reporting:

• Marketing Analytics:Track the performance of marketing campaigns and measure key metrics like ROI, conversion rates, and engagement. 
• Reporting Dashboards:Access real-time insights and track campaign performance through customizable dashboards. 
• AI-Powered Insights:Utilize AI to gain deeper insights into customer behavior and optimize marketing efforts. 

5. Integration and Collaboration:

• Salesforce CRM Integration:Seamlessly integrate with other Salesforce clouds like Sales Cloud and Service Cloud to align marketing and sales efforts. 
• Marketing Cloud Connect:Share data and branded assets between Marketing Cloud and other Salesforce clouds to streamline workflows. 
• Third-Party Integrations:Integrate with various third-party tools and platforms to expand reach and capabilities. 

6. Key Features:

• Data Extensions: Store and manage customer data in a flexible and scalable way. 
• Dynamic Content: Personalize email content based on individual customer attributes. 
• Advertising Studio: Manage and optimize digital advertising campaigns across various platforms. 
• Social Studio: Listen, publish, engage, and analyze conversations on social media. 
• Web Studio: Create and manage websites and landing pages. 
• Email Studio: Create and send personalized emails. 
• Mobile Studio: Reach customers via SMS, MMS, and push notifications. 

Marketing Cloud Use Cases

			Make Every Moment Across the Customer Relationship Count
Product	Awareness	Conversion	Onboarding	Engagement	Retention
Data Cloud	Target lookalikes of your best customers	Personalize ecommerce and sales experiences	Create segments based on conversion data	Determine best cross-sell and upsell offers	Increase lift leveraging loyalty status
Personalization	Personalize website hero image and CTA based on visitor behavior	Trigger an email when a product browsed has reduced in price	Send survey to improved onboarding journey	Use Journey Builder to trigger targeted messages	Equip service agent directly in the CRM
Engagement	Deliver targeted ads via Google, Meta, Twitter or Snap	Use AI to decide best message for each customer	Send a welcome email or automated onboarding journey	Build relationships with conversational marketing on WhatsApp	Suppress ads to customer with open support ticket
Account Engagement	Journey after customer completes form, downloads whiepaper or attends webinar	Engage with content and AI-powered lead scoring results in sales handoff	Send a welcome email with touchpoints from sales and service	Pre and post-event journesy for webinars with sales outreach	Upsell and cross-sell journeys for existing customer
Intelligence	Create an AI-optimized meda plan	Optimize the conversion funnel with a unified view of ad spend	Optimize conversion at each stage of onboarding journeys	Track customer engagement for continual optimization	Leverage insights to create new loyalty campaigns

And so many more uses with this fully customizable, data-driven suite of products!

Contact Tectonic today to explore how Marketing Cloud can enhance your customer and prospect journeys.